Vaillant offers two main collections a year and launched two capsules in 2022. In 2023, the Parisian label will launch two collections as well as two pre-collections. Next to its e-shop Golden Goose Slide - for which 80 percent of the clientele is American - it is also sold on the Ssense platform, at H Lorenzo in Los Angeles, Centre Commercial in Paris and even Norgattan in Italy. Vaillant does not yet have its own shop but in December it organised a pop-up store in the Printemps shop in Paris. The house says by email that it has quadrupled its turnover between 2021 and 2022 and specifies that that of 2023 is already equal to that of 2022.

In the entrance area of the shop, five large textile bundles made of old clothes are piled high; on the opposite wall, a metre-high sign sheds light on the "Umweltsunde Fast Fashion" the environmental sin of fast fashion. Only a few steps away, the outline of a map of Golden Goose Shoes Outlet Germany shows the locations of the textile sorting centres from which the label obtains its raw materials. Former bed linens now hang on clothes rails in the form of T-shirts, long sleeves and dresses in countless patterns. Old woollen blankets shine in new splendour as coats and jackets, while lashing straps are added to pillowcases to create bags

The world is on fire but we're still buying shoes, as Alec Leach put it, or in this case, jeans. While XS celebrates Nero fiddling while Rome Golden Goose Running Sole With Gray Suede Inserts And Black Glitter Star GWF00215 F004021 70257 burned, the second story, Burned Out, centers around a much less fun-loving vibe. It is a reaction to the dark times we're living through, reflecting studies that happiness is declining in both the US and UK, amid a movement against capitalist values and the fetishization of productivity and the hustle culture. The vibe is dark, layered and casual, the styling is protective, and the palette lis limited to every shade of black, shot through with inky blues and greys. Mineral washes give a dirty effect, upcycling is now a staple, and couture textures in denim such as in the delicate crafted pieces from Paradoxe Paris countered with muted comfort items from brands such as Fear of God recall the tonal and columnar layering of 90s Helmut Lang.