市场概况：
2023年至2032年间，汽车 蓝牙市场价值将达到210亿美元，复合年增长率为13%。蓝牙是地球上使用最广泛的无线技术。
蓝牙技术允许在设备之间传输音频、传输数据以及广播信息。蓝牙还用于护理领域，以监控和诊断机械和电气系统，从而提高车辆安全性。气候数据和新闻广播已经集成到汽车中。近年来，电子设备的使用迅速增长。在汽车中，信息娱乐系统得到广泛应用。
GPS-based satellite navigation systems are used in automobiles that are mostly automotive navigation systems. This cutting-edge technology and stimulating factors are expected to advance the global market. Some limitations and restraints will limit overall market growth considerations. Factors like the touch screen infotainment system cause distraction while riding and can increase the likelihood of an accident.
Segmentation:
Bluetooth in the automotive market is divided into different segments such as:
By system type: The market is divided into three categories based on system type: entertainment systems, connectivity systems, and driver assistance systems. The entertainment system category will hold the biggest market share throughout the projected period. The factors can be attributed to the increased adoption rate of the most technologically advanced vehicles in multiple regions such as the Asia Pacific and Europe, as well as the advancement of rear-seat infotainment for luxury vehicles that facilitate a comfortable and enjoyable ride, which is accelerating demand for this segment.
By vehicle type: The market is divided into three categories based on vehicle type: passenger cars, light commercial vehicles, and heavy commercial vehicles. The passenger car sector will remain the biggest market share during the predicted years. The demand for this category is driven by increased global passenger car production, rapid consumer uptake, and rapid migration from conventional to electric vehicles.
By OEM makers: The original equipment manufacturers (OEMs) are a diverse group of firms and organizations involved in the development, design, manufacturing, marketing, and sale of automobiles. Global manufacturers are also developing new technology to improve customer safety and driving experiences, such as telematics, driver assistance systems, and vehicle infotainment systems.
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Industrial news:
In January 2023, Land Rover said the Defender family would show off its 21st-century dual-eSIM connectivity at CES 2023 in Las Vegas, the world's largest consumer electronics show. The new Defender is the first car with two built-in LTE modems for better connectivity. In contrast, Jaguar Land Rover's new Pivi Pro touchscreen infotainment system has an industry-leading design and shares electrical components with the new Defender.
Regional analysis:
全球汽车信息娱乐系统市场分为四个地区：北美、欧洲、亚太地区和世界其他地区。北美市场份额最大。对乘用车的需求不断增长、对先进技术的大量投资以及创新娱乐解决方案的广泛选择将推动这个北美国家的市场。
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