But what is missing right in the middle is a concept that is both wearable and suitable for the masses," says Pfeifer. For the holiday, Gucci unveiled a campaign and collection that both celebrates the new year and the arrival of spring, through a capsule that fully incorporates the rabbit. For that reason, we like to inspire children to go out and explore as early as possible. In the entrance area of the shop, five large textile bundles made of old clothes are piled high; on the opposite wall, a metre-high Alexander McQueen sign sheds light on the "Umweltsunde Fast Fashion" the environmental sin of fast fashion.

"Women with wild hearts and Alexander McQueen Sneakers boss brains," says Cordeiro Grant. Silk or printed shirts further help to create a softer appearance to the look, while distressed elements or cut up designs bring a bit of edge to the piece. Next to a series of NFT drops and digital product launches, October was defined by marketing activities that gave a glimpse into how digital fashion could be used throughout media in the near future. Utility jackets had a strong presence on SS23 runways, with many designers bringing the look to life with fashion-forward updates and experimental materials.

The movement she created on social media prior to the launch generated a flood of DMs and comments from women who wanted to be a part of whatever she was building. Decorated with sparkling gemstones and golden logo applications, the handbags made of the finest leather are absolute eye-catchers. "He talked about building a brand like creating a movie. While leather may not be the typical fabric of choice for warmer Alexander McQueen Deck Plimsoll weather, this season's leather skirts often consisted of thin materials and short hemlines, appropriating the item for the seasons ahead.